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Thursday, July 2, 2015

Post No. 12 : Arthur's Email : 5775.04.15

In a nutshell, we want to be more than just a company that sells leather books and bags.  My purpose, focus and message have expanded these last few years and helping others to create, keep and expand their story and message has become really important... important enough to not just sell stuff, but to contribute in a more meaningful way as well. 
Our leather journals, photo albums, leather bags... over 200 different things in all which we make and sell will be reduced to about 30, half of which will be new items.
This is because we want to align what we make more with our focus of Helping people to Create and Keep their Stories.
Stories add significance and value to a thing and to our lives.
Our power and greatness are hidden in them.
They are the source for discovery of our Purpose, Mission and the Inspiration to walk our path.
WE... want to be a part of helping others to Create, Keep and be Inspired by their stories.
-  New products are coming soon,
-  3 books are in the writing, the first one titled EXPAND,
-  a blog with spontaneous live video interviews of what other people are writing about and their journaling practices,
-  a journaling course and some other things.
So while we have spent the last 17 years developing our product line, the future is going to be focused more around helping to expand the lives of others thru all aspects of Creating and Keeping their Stories.
Hope that makes sense to you.

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